Tuesday Mar 21, 2023

Demystifying PR for the Post-Pandemic, Hyphenated, Independent Artist with Ariel Hyatt

The heart-centered passion of Ariel Hyatt, when fused with the astute intellect of a deep thinker whose observations on the ever-changing landscape of the global music industry have been the source of guidance for over 100,000 creatives in over 12 countries, results in one of the most appropriate status’s of a true ally for the independent artist in the 21st century.

Founder of one of the most globally respected (NYC-based), artist-development and marketing strategy firms, Cyber PR, and author of 6 books on marketing, crowdfunding, social media, and publicity, (including an #1 Amazon best-seller), Hyatt has been cheerleading independent artists for 26 years and running, helping them take control of their own marketing, leading masterclasses and workshops, earning her a rare brand of credibility in the industry that sets her apart amidst the murky waters that have threatened to demoralize the independent artist from the beginning of time: PR.

In this long-form conversation, we unpack the true meaning behind the same, discuss the challenges of the independent artist attempting to make a post-pandemic ‘comeback’, the struggles we face to connect authentically beyond the shimmer of metrics in a hyper-digitalized age, and the dangers of going about ‘business as usual’ in 2023.

This episode is brought to you by:

www.holisticpianoacademy.com

(Now part of www.holisticmusicianacademy.com)

Listen to T.L.'s new album HERE

Music by: www.everynowheremusic.com

Produced by T.L. Mazumdar

Text: www.tlwrites.com

Recorded on a Zoom Podtrak P4 kindly sponsored by:

https://www.sound-service.eu